{ posted by Scott, the letterpress guy }
A QR Code is an arrangement of squares that create a form of barcode. They are readable by taking a picture of it with your smartphone, such as an iPhone. It immediately takes you to some sort of website. Brad from 23rd & 5th came to us asking to print one on the backside of their cards, which takes you to a certain page on their site. At first I did not know if it would work, and thought the impression might throw off the code, but it didn't. It worked like a champ. I never thought I would be testing prints as they came off the press by scanning a QR code with my phone. It is the future, and I cannot imagine what will come out next.
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