{ posted by Chris, designer }
I know this is unusual for our blog, but my post has no images! Instead, I’m going to take a break from the visual eye candy to explain why your small business needs a website.
Today, people want information quickly and conveniently. Just yesterday I sat down with Eric Salfi and Steve Cwienkala, two CPA’s who run a public accounting company called Cwienkala & Salfi. They decided they want a website — as always with a new project, my first questions were, “What's the point? Why do you want or need this?”
They brought up a particular example where they were out golfing with a couple of friends. One of the guys, a friend of a friend, was looking for a new accountant and asked Steve about his company. Steve quickly told him how experienced he is with about 40 years under his belt, in addition to his partner Eric's 20 years. Thinking to himself, with all this experience, who would say no?
The potential client asked, “Whats your website? I’ll go check it out.” Both Steve and Eric had no response, but suggested that he come to their office one day the following week to talk more. That client said he had no time to get to their office, and, in turn, they lost contact and never ended up getting the work.
This is a prime example of someone who wants to be able to do their research at their own convenience. Who knows — that guy may not have had time to look into his accounting needs until 2:45am on a Tuesday; the internet works for you around the clock and allows prospective clients to find out more about you when the time is right for them. An online presence is important on so many levels, if for nothing other than this exact reason. It’s a pretty simple concept — if you have a solid business and a well designed website that you drive traffic to (through talking, business cards, or advertising), then your business will grow.
Keep on the lookout for www.cwienkalasalfi.com to go live sometime around the new year!
Most people today use the internet to inquire about businesses. Rarely do people browse classified ads or look at fliers to get information, they simply log on to the net and find everything they can find there. To give your business the edge, you must have a website that is easily accessible.
Posted by: Ava Venson | 09 September 2011 at 08:19 AM
The internet is a powerful marketing tool. But you don't just put up a website and see what happens. You have to promote your website, so that your products will be promoted as well. It's co-dependency on each other that makes online marketing work.
Posted by: Clint Shaff | 17 October 2011 at 02:32 PM